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~person:"Klapper, Daniel"
~subject:"Markenführung"
~type_genre:"Adressbuch"
~type_genre:"Arbeitspapier"
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Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
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