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~person:"Klaus, Philipp"
~person:"Leischnig, Alexander"
~subject:"Customer satisfaction"
~subject:"Event"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of service management
1
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ECONIS (ZBW)
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Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
2
EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of service management
23
(
2012
)
1
,
pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
Saved in:
3
Einkaufserlebnis durch Kundenevents im Einzelhandel
Schwertfeger, Marko
;
Leischnig, Alexander
;
Enke, Margit
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 97-112)
.
2011
Persistent link: https://www.econbiz.de/10009373460
Saved in:
4
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
Saved in:
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