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~person:"Kleebinder, Hans-Peter"
~person:"Mukherji, Shoma"
~type_genre:"Fallstudie"
~type_genre:"Systematic review"
~type_genre:"Übersichtsarbeit"
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Can business and humanism go together? : the case of the Tata Group with a focus on Nano plant
Sharma, Radha R.
;
Mukherji, Shoma
- In:
Humanistic management in practice
,
(pp. 247-265)
.
2011
Persistent link: https://www.econbiz.de/10008824684
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From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
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