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~person:"Kleebinder, Hans-Peter"
~type_genre:"Fallstudie"
~type_genre:"Systematic review"
~type_genre:"Übersichtsarbeit"
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From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
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