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~person:"Klein, Kristina"
~source:"econis"
~subject:"United Kingdom"
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United Kingdom
Designation of origin
6
Herkunftsbezeichnung
6
Brand image
4
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Emerging economies
3
Markenführung
3
Schwellenländer
3
Deutschland
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
Advertising effects
1
Measurement
1
Messung
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
brand image
1
brand image-country image fit
1
brand management
1
country image
1
local consumer culture
1
marketing strategy
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English
2
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Klein, Kristina
Higgins, David M.
4
Bruno, Pascal
2
Hudson, John
2
Jones, Philip R.
2
Sattler, Henrik
2
Völckner, Franziska
2
Alemanno, Giovanni
1
Allen, Matthew M. C.
1
Andronikidis, Andreas
1
Atkinson-Toal, Aarron
1
Barnes, Felicity
1
Barrett, Stuart
1
Bellia, Claudio
1
Bellou, Victoria
1
Bonadio, Enrico
1
Canavari, Maurizio
1
Carrigan, Marylyn
1
Carter, Steve
1
Cestre, Ghislaine
1
Chen, Tsai
1
Clayton, David
1
Colson, Gregory
1
Dakin, John A.
1
Demirbag, Mehmet
1
Dikčius, Vytautas
1
Eales, James S.
1
Florek, Magdalena
1
Gangjee, Dev
1
Gertner, Rosane K.
1
Grebitus, Carola
1
Guy, Bonnie S.
1
Harzing, Anne-Wil
1
Hawkins-Mofokeng, Raymond
1
Hindle, A.
1
Hindle, G. A.
1
Hingley, Martin
1
Hu, Wuyang
1
Insch, Andrea
1
Kaplanidou, Kiki
1
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Essays on the effects of brand names and prices on consumer behavior
2
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ECONIS (ZBW)
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
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