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~person:"Klein, Kristina"
~subject:"Psychology of advertising"
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Psychology of advertising
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Herkunftsbezeichnung
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Brand image
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Consumer behaviour
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International marketing
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Internationales Marketing
4
Konsumentenverhalten
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Markenimage
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Brand management
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Emerging economies
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Markenführung
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Schwellenländer
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France
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Frankreich
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Germany
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Großbritannien
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Advertising effects
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Measurement
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Messung
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Werbepsychologie
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Werbewirkung
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brand image
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brand image-country image fit
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brand management
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country image
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local consumer culture
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marketing strategy
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Klein, Kristina
Aitken, Robert
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Campelo, Adriana
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Dodoo, Naa Amponsah
1
Friederes, Gereon
1
Gnoth, Juergen
1
Ju, Ilyoung
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Melnyk, Valentyna
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Schweiger, Günter
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Wu, Linwan
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Essays on the effects of brand names and prices on consumer behavior
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ECONIS (ZBW)
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Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
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