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~person:"Klein, Kristina"
~type:"article"
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Designation of origin
6
Herkunftsbezeichnung
6
Brand image
4
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Emerging economies
3
Markenführung
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Schwellenländer
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Advertising effects
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Messung
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Psychology of advertising
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Werbepsychologie
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Werbewirkung
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brand image
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brand image-country image fit
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brand management
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English
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Klein, Kristina
Diamantopoulos, Adamantios
20
Giraldi, Janaina de Moura Engracia
12
Stepchenkova, Svetlana
10
Magnusson, Peter
9
Papadopoulos, Nicolas G.
9
Phau, Ian
9
Alvarez, Maria D.
8
Balabanis, George
8
Bruwer, Johan
8
Hayakawa, Kazunobu
8
Westjohn, Stanford A.
8
Aichner, Thomas
7
De Melo, Jaime
7
De Nisco, Alessandro
7
Lee, Richard
7
Melewar, T. C.
7
Pike, Steven
7
Stylidis, Dimitrios
7
Zdravkovic, Srdan
7
Astous, Alain d'
6
Campo, Sara
6
Chen, Chun-Chu
6
Estevadeordal, Antoni
6
Grote, Ulrike
6
Heslop, Louise A.
6
Insch, Andrea
6
Josiassen, Alexander
6
Lehto, Xinran Y.
6
Nadeau, John
6
Wey, Christian
6
Ahmed, Zafar U.
5
Balling, Richard
5
Brenton, Paul
5
Cai, Liping A.
5
Cheah, Isaac
5
Elliot, Statia
5
Fischer, Wolfgang Chr.
5
Grebitus, Carola
5
Grudecka, Anna
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Essays on the effects of brand names and prices on consumer behavior
4
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
3
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
4
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
6
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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