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~person:"Kleinaltenkamp, Michael"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"B-to-B-Marketing"
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Brand image
Markenimage
Marketingmanagement
B-to-B-Marketing
60
Business-to-business marketing
60
Lieferantenmanagement
22
Supplier relationship management
22
Investitionsgütermarketing
20
Theorie
17
Theory
17
Beziehungsmarketing
16
Relationship marketing
16
Business-to-Business-Marketing
12
Marketing management
11
Beschaffung
9
Deutschland
9
Germany
9
Procurement
9
Customer value
8
Kundenwert
8
Physical distribution
8
Vertrieb
8
Direktmarketing
7
Bundling strategy
6
Leistungsbündel
6
Betriebliche Wertschöpfung
5
Marketing
5
Value creation
5
Angebotsbearbeitung
4
Aufsatzsammlung
4
Auftragsabwicklung
4
Beziehungsmanagement
4
Brand management
4
Contract
4
Financial Engineering
4
Financial engineering
4
Kundenorientierung
4
Markenführung
4
Negotiation techniques
4
Order processing
4
Project management
4
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4
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German
11
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5
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Kleinaltenkamp, Michael
Kumar, V.
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Christodoulides, George
5
Homburg, Christian
5
Lilien, Gary L.
5
O'Cass, Aron
5
Terho, Harri
5
Backhaus, Klaus
4
Biedenbach, Galina
4
Blythe, Jim
4
Brown, Brian P.
4
Grewal, Rajdeep
4
Guo, Chiquan
4
Jacob, Frank
4
Pepels, Werner
4
Plinke, Wulff
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Worm, Stefan
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Andersen, Poul Houman
3
Baumgarth, Carsten
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Glynn, Mark S.
3
Johnston, Wesley J.
3
Kalafatis, Stavros P.
3
Keränen, Joona
3
Kliche, Mario
3
Krause, Juliane
3
Lim, Weng Marc
3
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Technischer Vertrieb
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in services marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Engineering online library
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
2
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1
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
5
Die Kunden im Visier
Kleinaltenkamp, Michael
;
Classen, Matthias
;
Fischer, Andreas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
Saved in:
6
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
7
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004874109
Saved in:
8
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
9
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
10
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
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