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~person:"Kleinaltenkamp, Michael"
~subject:"Adaptive selling"
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Industrial marketing management : the international journal for industrial and high-tech firms
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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
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