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~person:"Kleinaltenkamp, Michael"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Customer value
13
Kundenwert
13
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
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Business-to-business marketing
4
Consumer behaviour
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Konsumentenverhalten
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Value in use
4
Customer success management
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Erfolgsfaktor
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Success factor
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Customer satisfaction
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Customer value proposition
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Hybrid offerings
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Kundenzufriedenheit
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Management
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Marketing management
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Marketingmanagement
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Service-Dominant Logic
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Adaptive selling
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Behavioral economics
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Customer integration
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Customer relationships
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Customer success manager
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Kleinaltenkamp, Michael
Keränen, Joona
7
Bolton, Ruth N.
4
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Kumar, V.
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Ulaga, Wolfgang
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Cobelli, Nicola
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Cova, Bernard
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Elgeti, Laura
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Frow, Pennie
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He, Jiaxun
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Business relationship management and marketing
1
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ECONIS (ZBW)
4
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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
4
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
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