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~person:"Kleinaltenkamp, Michael"
~subject:"Bank"
~subject:"Germany"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Supplier relationship management
2
Switching behaviour
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Kleinaltenkamp, Michael
Fang, Hanming
7
Karlsson, Martin
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Matthews, Kent
7
Ziebarth, Nicolas R.
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Atal, Juan Pablo
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
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ECONIS (ZBW)
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
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2
Asymmetrische Bindungen in Geschäftsbeziehungen des Business-to-Business-Bereichs
Kleinaltenkamp, Michael
;
Kühne, Bettina
- In:
Relationship Marketing : Standortbestimmung und …
,
(pp. 11-44)
.
2002
Persistent link: https://www.econbiz.de/10001703234
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