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~person:"Kleinaltenkamp, Michael"
~subject:"Bundling strategy"
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Bundling strategy
Customer value
13
Kundenwert
13
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
5
Lieferantenmanagement
5
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Business-to-business marketing
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Consumer behaviour
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Value in use
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Customer success management
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Erfolgsfaktor
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Customer satisfaction
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Customer value proposition
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Customer integration
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Kleinaltenkamp, Michael
Derdenger, Timothy
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Kumar, Vineet
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Andersen, Troels Behrenthz
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
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