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~person:"Kleinaltenkamp, Michael"
~subject:"Business services"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Markenpolitik für unternehmensbezogene Dienstleistungen
Kleinaltenkamp, Michael
;
Griese, Ilka
;
Klein, Maren
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 347-364)
.
2008
Persistent link: https://www.econbiz.de/10003677474
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