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~person:"Kleinaltenkamp, Michael"
~subject:"Innovation management"
~subject:"Military contract"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovation management
Military contract
Preismanagement
Theorie
B-to-B-Marketing
14
Business-to-business marketing
14
Theory
4
Deutschland
3
Germany
3
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Economics of information
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Lieferantenmanagement
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Aufsatz im Buch
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Kleinaltenkamp, Michael
Backhaus, Klaus
4
Albers, Sönke
3
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Homburg, Christian
2
Johansson, Magnus
2
Kaya, Murat
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Stiving, Mark
2
Özer, Özalp
2
Arnold, Ed
1
Aydin, Goker
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Baaken, Thomas
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Bartl, Michael
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Bauer, Hans H.
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Bayón, Tomás
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Biege, Sabine
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Biehn, Niels
1
Butzer-Strothmann, Kristin
1
Büschken, Joachim
1
Cabanelas, Pablo
1
Cadeaux, Jack
1
Calaminus, Günter
1
Cressman, George E.
1
Dauben, Stephan A.
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Diehl, Hans-Jörg
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Diller, Hermann
1
Drews, Ralf
1
Eberts, Manfred
1
Eckert, Roland
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Ehret, Michael
1
Erichsson, Susann K.
1
Fließ, Sabine
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Freiling, Jörg
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Published in...
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Advances in services marketing
1
Business relationship management and marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Field guide to case study research in business-to-business marketing and purchasing
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
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ECONIS (ZBW)
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1
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
2
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
3
Der deutsche Maschinenbau im Spannungsfeld zwischen Standardisierung und Individualisierung
Kleinaltenkamp, Michael
- In:
Der deutsche Maschinenbau in den neunziger Jahren : …
,
(pp. 409-434)
.
2000
Persistent link: https://www.econbiz.de/10001505325
Saved in:
4
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
Saved in:
5
Institutionenökonomische Aspekte der "Customer Integration"
Kleinaltenkamp, Michael
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 101-117)
.
1995
Persistent link: https://www.econbiz.de/10001317450
Saved in:
6
Investitionsgüter-Marketing als Beschaffung externer Faktoren
Kleinaltenkamp, Michael
- In:
Dienstleistungsmarketing : eine Bestandsaufnahme ; …
,
(pp. 101-126)
.
1993
Persistent link: https://www.econbiz.de/10001284701
Saved in:
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