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~person:"Kleinaltenkamp, Michael"
~subject:"Servitization"
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Servitization
Customer value
13
Kundenwert
13
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Value in use
4
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
Management
2
Marketing management
2
Marketingmanagement
2
Service-Dominant Logic
2
Service-dominant logic
2
Solution business
2
Adaptive selling
1
Behavioral economics
1
Bundling strategy
1
Business relationships
1
Competitive advantage
1
Customer experience
1
Customer integration
1
Customer relationships
1
Customer success manager
1
Expected value in use
1
Experienced value in use
1
Institutional economics
1
Institutionenökonomik
1
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Kleinaltenkamp, Michael
Cassia, Fabio
1
Cobelli, Nicola
1
Gemser, Gerda
1
Gill, Liz
1
Kuijken, Bram
1
Prohl, Katherina
1
Prohl-Schwenke, Katharina
1
Ugolini, Marta Maria
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Wijnberg, Nachoem M.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
2
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
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