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~person:"Kleinbaum, Adam M."
~person:"Kumar, Ashish"
~subject:"Email open"
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Kumar, Ashish
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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