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~person:"Kleinbaum, Adam M."
~person:"Kumar, Ashish"
~subject:"SNARC effect"
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Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish
;
Salo, Jari
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
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