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~person:"Kliche, Mario"
~subject:"Marketing theory"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Bibliografie enthalten"
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Kliche, Mario
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Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
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1991
Persistent link: https://www.econbiz.de/10000820978
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Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
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1991
Persistent link: https://www.econbiz.de/10000088144
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