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~person:"Knoll, Julian"
~person:"Sahni, Navdeep S."
~subject:"personalization"
~type:"article"
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Knoll, Julian
Sahni, Navdeep S.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
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