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~person:"Knox, Kathy"
~type_genre:"Fallstudie"
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Plural rationality approach to stakeholder engagement
Knox, Kathy
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Parkinson, Joy
- In:
Stakeholder involvement in social marketing : …
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(pp. 150-175)
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2021
Persistent link: https://www.econbiz.de/10012419694
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