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~person:"Ko, Eunju"
~person:"Rust, Roland T."
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Search: subject_exact:"Customer value"
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Kundenwert
21
Customer value
20
Beziehungsmarketing
13
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10
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10
Brand management
6
Markenführung
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Ko, Eunju
Rust, Roland T.
Kumar, V.
41
Rajagopal
24
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
16
Skiera, Bernd
16
Eggert, Andreas
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10
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10
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10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
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8
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8
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8
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
Handbook of research on customer equity in marketing
1
Handbook of service science ; [Vol. 1]
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing : emerging markets
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Report / Marketing Science Institute
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
20
USB Cologne (EcoSocSci)
1
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Understanding luxury disposition
Lee, Miah
;
Ko, Eunju
;
Lee, Seulgi
;
Kim, Kyulim
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 467-480
Persistent link: https://www.econbiz.de/10010527135
Saved in:
8
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
9
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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