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~person:"Ko, Eunju"
~person:"Sesé, F. Javier"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz in Zeitschrift"
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Customer satisfaction
Customer value
18
Kundenwert
18
Beziehungsmarketing
13
Consumer behaviour
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13
Relationship marketing
13
Brand management
6
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Aufsatz in Zeitschrift
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Ko, Eunju
Sesé, F. Javier
Gallarza, Martina G.
6
Gil Saura, Irene
5
Le Nguyen Hau
4
Al Haj Eid, Mohammad Badi’
3
Dandis, Ala' Omar
3
Del Chiappa, Giacomo
3
Gligor, David M.
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Itani, Omar S.
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Mostafa Rasoolimanesh, S.
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Pham Ngoc Thuy
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Dedeoğlu, Bekir Bora
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Guo, Lin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
Journal of service research
1
Universia business review : UBR
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ECONIS (ZBW)
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Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
4
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
5
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
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