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~person:"Ko, Eunju"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Marketingmanagement
Beziehungsmarketing
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Brand image
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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