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~person:"Ko, Eunju"
~subject:"Markenimage"
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Search: subject:"Brand Equity"
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Markenimage
Brand equity
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Customer equity
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Attitude toward luxury brands
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1
Event marketing
1
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Relationship equity
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event attitude
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experiential marketing
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sportswear brand equity
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Ko, Eunju
Guzman, Francisco
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The effect of sports event tourism on event attitude and the
brand
equity
of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
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