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~person:"Ko, Eunju"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Consumer Behaviour"
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Marketing management
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
23
Markenführung
23
Luxury goods
22
Luxusgüter
22
Fashion
21
Mode
21
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketingmanagement
8
Social Web
8
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8
South Korea
6
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Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
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Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltigkeit
4
Sustainability
4
Werbung
4
purchase intention
4
China
3
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Ko, Eunju
Sheth, Jagdish N.
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
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5
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5
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5
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4
Bauer, Hans H.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Hippner, Hajo
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Taylor, Charles Raymond
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
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3
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Journal of business research : JBR
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
8
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1
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
4
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
7
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
8
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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