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~person:"Ko, Yong Jae"
~person:"Roy, Subhadip"
~subject:"Brand image"
~subject:"Markenführung"
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Brand image
Markenführung
Conceptual model
9
India
7
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4
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3
Celebrity endorsements
3
Consumer behaviour
3
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Ko, Yong Jae
Roy, Subhadip
Arai, Akiko
2
Jain, Varsha
2
Chen, Tom
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
1
Ganesh B. E.
1
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Ghosh, Deviprasad
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Hollebeek, Linda D.
1
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Pathak-Shelat, Manisha
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Sport Management Review
1
Sport management review
1
The journal of product & brand management
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ECONIS (ZBW)
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
2
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
3
Branding athletes: Exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen
- In:
Sport Management Review
17
(
2014
)
2
,
pp. 97-106
conceptualized. A
conceptual
model
of athlete brand image (MABI) is developed incorporating three key dimensions: athletic …
Persistent link: https://www.econbiz.de/10010777000
Saved in:
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