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~person:"Ko, Yong Jae"
~subject:"Big event"
~subject:"Event study"
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Ko, Yong Jae
Maennig, Wolfgang
23
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16
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Parent, Milena M.
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European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
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