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~person:"Kohlbacher, Florian"
~person:"Légaré, Jacques"
~subject:"Zielgruppe"
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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