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~person:"Kohli, Ajay K."
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Kohli, Ajay K.
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MIT sloan management review
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MARKETING - How Do They Know Their Customers So Well? - Insightful companies mix rich customer data with their understanding of the people behind the transaction.
Davenport, Thomas H.
;
Harris, Jeanne G.
;
Kohli, Ajay K.
- In:
MIT sloan management review
42
(
2001
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10006279871
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