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~person:"Kohtamäki, Marko"
~person:"Nüttgens, Markus"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"System-Marketing"
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Bundling strategy
30
Leistungsbündel
30
Business services
16
Unternehmensdienstleistung
16
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13
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13
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11
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Aufsatz in Zeitschrift
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Kohtamäki, Marko
Nüttgens, Markus
Gebauer, Heiko
31
Kowalkowski, Christian
25
Parida, Vinit
25
Baines, Tim
15
Rabetino, Rodrigo
14
Raddats, Chris
14
Vendrell-Herrero, Ferran
12
Bigdeli, Ali Ziaee
11
Ulaga, Wolfgang
11
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10
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9
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8
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8
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7
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7
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7
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7
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7
Thomas, Oliver
7
Durugbo, Christopher
6
Erkoyuncu, John Ahmet
6
Fleisch, Elgar
6
Huikkola, Tuomas
6
Paiola, Marco
6
Saccani, Nicola
6
Zolkiewski, Judy
6
Bhargava, Hemant K.
5
Cao, Qingning
5
Coreynen, Wim
5
Eggert, Andreas
5
Hakanen, Taru
5
Hallikas, Jukka
5
Kreye, Melanie E.
5
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5
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Fachtagung Modellierung <2010, Klagenfurt>
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Industrial marketing management : the international journal for industrial and high-tech firms
7
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7
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2
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2
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2
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1
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
30
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1
Unfolding the simple heuristics of smart solution development
Huikkola, Tuomas
;
Kohtamäki, Marko
;
Rabetino, Rodrigo
; …
- In:
Journal of service management
33
(
2022
)
1
,
pp. 121-142
Persistent link: https://www.econbiz.de/10012797615
Saved in:
2
Sustainable servitization in product manufacturing companies : the relationship between firm's sustainability emphasis and profitability and the moderating role of servitization
Kohtamäki, Marko
;
Bhandari, Krishna Raj
;
Rabetino, Rodrigo
- In:
Technovation : an international journal of technical …
129
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014451473
Saved in:
3
Overcoming the challenges of smart solution development : co-alignment of processes, routines, and practices to manage product, service, and software integration
Huikkola, Tuomas
;
Kohtamäki, Marko
;
Rabetino, Rodrigo
; …
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249414
Saved in:
4
Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Parida, Vinit
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 253-267
Persistent link: https://www.econbiz.de/10013494054
Saved in:
5
Unfolding the digital servitization path from products to product-service-software systems : practicing change through intentional narratives
Kohtamäki, Marko
;
Rabetino, Rodrigo
;
Einola, Suvi
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 379-392
Persistent link: https://www.econbiz.de/10012665728
Saved in:
6
Worth the risk? : the profit impact of outcome-based service offerings for manufacturing firms
Korkeamäki, Lauri
;
Kohtamäki, Marko
;
Parida, Vinit
- In:
Journal of business research : JBR
131
(
2021
),
pp. 92-102
Persistent link: https://www.econbiz.de/10012545036
Saved in:
7
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
8
An agile co-creation process for digital servitization : a micro-service innovation approach
Sjödin, Rönnberg David
;
Parida, Vinit
;
Kohtamäki, Marko
- In:
Journal of business research : JBR
112
(
2020
),
pp. 478-491
Persistent link: https://www.econbiz.de/10012230635
Saved in:
9
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
10
To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Korkeamäki, Lauri
;
Kohtamäki, Marko
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 196-208
Persistent link: https://www.econbiz.de/10012422213
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