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~person:"Koinig, Isabell"
~person:"Schmidt, Christopher M."
~subject:"Communication media"
~subject:"Management"
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Europäische Kulturen in der Wirtschaftskommunikation
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Crossmedia-Kommunikation in kulturbedingten Handlungsräumen : mediengerechte Anwendung und zielgruppenspezifische Ausrichtung
Schmidt, Christopher M.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10014433689
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