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~person:"Kok, Robert A. W."
~type_genre:"Fallstudie"
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Kok, Robert A. W.
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IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Green new product development : the pivotal role of product greenness
Driessen, Paul H.
;
Hillebrand, Bas
;
Kok, Robert A. W.
; …
- In:
IEEE transactions on engineering management : EM
60
(
2013
)
2
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009753803
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2
The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand
;
Kok, Robert A. W.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 759-769
Persistent link: https://www.econbiz.de/10009656261
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