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~person:"Koporcic, Nikolina"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Lieferantenmanagement
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Brand architecture
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Koporcic, Nikolina
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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