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~person:"Korgaonkar, Pradeep"
~subject:"Advertising effects"
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Advertising effects
Viral marketing
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Virales Marketing
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Advertising
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Social Web
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Werbung
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2
Online-Marketing
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SNS
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advertising
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advertising appeals
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e-commerce
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humor
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sexual appeal
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viral advertising
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viral intentions
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Korgaonkar, Pradeep
Fossen, Beth L.
4
Usman, Osly
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Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
2
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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