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~person:"Korn, Kati"
~type_genre:"Hochschulschrift"
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Merchandising aus Konsumentenperspektive : ein Ansatz zur Erklärung des Kauf- und Verwendungsverhaltens von Fan-Artikeln am Beispiel Musik Merchandising
Korn, Kati
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2009
Persistent link: https://www.econbiz.de/10003949846
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