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~person:"Kotabe, Masaaki"
~person:"Kuß, Alfred"
~person:"Vrontis, Demetris"
~subject:"Internationales Management"
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Internationales Management
Marketingmanagement
72
Marketing management
63
Marketing
26
Theorie
22
Theory
22
Deutschland
21
Germany
21
Internationales Marketing
15
Corporate planning
13
Unternehmensplanung
13
International marketing
10
Strategisches Management
9
Consumer behaviour
8
Konsumentenverhalten
8
Marketing theory
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Marketingtheorie
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Multinationales Unternehmen
7
Marketingstrategie
6
Beziehungsmarketing
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Relationship marketing
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Competitive advantage
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Lehrbuch
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Transnational corporation
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Wettbewerbsvorteil
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Betriebswirtschaftslehre
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Brand management
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Business economics
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Cause-Related Marketing
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Cause-related marketing
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China
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Football
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Fußball
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Innovation
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Innovation management
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Innovationsmanagement
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International market entry
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Internationaler Markteintritt
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Kotabe, Masaaki
Kuß, Alfred
Vrontis, Demetris
Helsen, Kristiaan
3
Rajagopal
3
Mann, Andreas
2
Schmid, Stefan
2
Acedo-González, Francisco J.
1
Backhaus, Klaus
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Bebenroth, Ralf
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Gabbott, Mark
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Hünerberg, Reinhard
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Navarro García, Antonio
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Nufer, Gerd
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Onkvisit, Sak
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Pontiggia, Andrea
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Reimers, Ann-Christin
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Reineke, Anna
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Rondán-Cataluña, F. Javier
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Runia, Peter
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Shaw, John J.
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Steger, Ulrich
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ECONIS (ZBW)
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1
Global
marketing
management
Kotabe, Masaaki
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10013490215
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2
Global
marketing
management
Kotabe, Masaaki
-
2004
-
3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
Saved in:
3
Global
marketing
management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
1998
Persistent link: https://www.econbiz.de/10013490471
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