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~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Business economics"
~subject:"Nonprofit organization"
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Business economics
Nonprofit organization
Marketing
156
Marketingmanagement
109
Marketing management
98
Marketing theory
71
Marketingtheorie
71
Marktforschung
59
Theorie
52
Theory
52
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51
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31
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31
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19
Relationship marketing
19
Consumer behaviour
15
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15
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15
Social Marketing
14
Soziomarketing
14
Strategisches Management
13
Brand management
11
Markenführung
11
Strategic management
11
International marketing
10
Internationales Marketing
10
Naresh K. Malhotra
9
B-to-B-Marketing
8
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8
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7
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7
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7
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Kotler, Philip
Malhotra, Naresh K.
Bruhn, Manfred
18
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12
Meffert, Heribert
10
Boenigk, Silke
9
Baumgarth, Carsten
8
Fritz, Wolfgang
8
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8
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7
Unger, Fritz
7
Brömmling, Ulrich F.
6
Ford, John B.
6
Helmig, Bernd
6
Kuß, Alfred
6
Liu, Gordon
6
Purtschert, Robert
6
Sargeant, Adrian
6
Winkelmann, Peter
6
Andreasen, Alan R.
5
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5
Benkenstein, Martin
5
Bennett, Roger
5
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5
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5
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5
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Ko, Wai Wai
5
Saxton, Gregory D.
5
Schaper, Thorsten
5
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5
Asencio, Hugo
4
Badelt, Christoph
4
Berndt, Ralph
4
Chapleo, Chris
4
Churchill, Gilbert A.
4
Hansen, Ursula
4
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4
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Nonprofit marketing : sectoral applications
1
Prentice Hall marketing
1
The Prentice-Hall series in marketing
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
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1
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
2
Strategic
marketing
for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
3
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
4
A framework for
marketing
management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
5
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
6
Crisis in the arts : the
marketing
response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
7
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
8
Marketing
-Management : Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2001
-
10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311
Saved in:
9
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
10
Social
marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
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