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~person:"Kotler, Philip"
~person:"McAleer, Michael"
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Marketing management
8
Marketingmanagement
8
Marketing
6
Brand management
2
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2
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2
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2
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2
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Kotler, Philip
McAleer, Michael
Bruhn, Manfred
95
Esch, Franz-Rudolf
75
Hinterhuber, Hans H.
60
Meffert, Heribert
60
Horváth, Péter
55
Brewster, Chris
54
Wildemann, Horst
53
Homburg, Christian
52
Töpfer, Armin
52
Schaltegger, Stefan
49
Gleich, Ronald
48
Budhwar, Pawan S.
47
Fabozzi, Frank J.
47
Scheer, August-Wilhelm
47
Schuh, Günther
47
Reichwald, Ralf
46
Theuvsen, Ludwig
46
Kersten, Wolfgang
45
Scholz, Christian
45
Ahlert, Dieter
43
Krcmar, Helmut
43
Weber, Jürgen
43
Müller-Stewens, Günter
42
Bauer, Hans H.
41
Becker, Jörg
41
Dalcher, Darren
40
Möslein, Kathrin
40
Keuper, Frank
39
Zentes, Joachim
39
Burmann, Christoph
38
Gemünden, Hans Georg
38
Zahn, Erich
38
Sparrow, Paul R.
37
Bouncken, Ricarda B.
36
Buckley, Peter J.
36
Freiling, Jörg
36
Scherer, Andreas Georg
36
Schuler, Randall S.
36
Stauss, Bernd
36
Schmeisser, Wilhelm
35
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Does marketing need reform? : fresh perspectives on the future
2
Issues in finance : credit, crises and policies
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Competitive strategic management
1
Destination branding : creating the unique destination proposition
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of business-to-business marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
14
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1
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of
14
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date (oldest first)
1
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
2
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
3
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
4
The Ten Commandments for managing value at risk under the Basel II accord
Jiménez-Martín, Juan-Ángel
;
McAleer, Michael
;
Pérez …
- In:
Issues in finance : credit, crises and policies
,
(pp. 59-64)
.
2010
Persistent link: https://www.econbiz.de/10009010317
Saved in:
5
The Ten Commandments for optimizing value-at-risk and daily capital charges
McAleer, Michael
- In:
Issues in finance : credit, crises and policies
,
(pp. 39-57)
.
2010
Persistent link: https://www.econbiz.de/10009010318
Saved in:
6
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
7
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
Saved in:
8
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
9
Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
10
Branding in B2B firms
Keller, Kevin Lane
;
Kotler, Philip
- In:
Handbook of business-to-business marketing
,
(pp. 208-225)
.
2012
Persistent link: https://www.econbiz.de/10009500169
Saved in:
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