//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
~subject:"Betriebswirtschaftliche Entscheidungen"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftliche Entscheidungen
Marketing
58
Marketingmanagement
51
Marketing management
43
Marketing theory
26
Marketingtheorie
26
Theorie
25
Theory
25
USA
15
United States
15
Beziehungsmarketing
7
Relationship marketing
7
Betriebswirtschaftslehre
5
Business economics
5
Social Marketing
5
Social marketing
5
Soziomarketing
5
Management
4
Marktforschung
4
Selling
3
Strategisches Management
3
Verkauf
3
Absatz
2
Absatzplanung
2
Consumer behaviour
2
Controlling
2
Gastgewerbe
2
Hospitality industry
2
Konsumentenverhalten
2
Management control
2
Nonprofit organization
2
Nonprofit-Organisation
2
Strategic management
2
Tourism
2
Tourismus
2
Absatzheorie
1
Absatzorganisation
1
Absatztechnik
1
Behavioral economics
1
Betriebskontrolle
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Lehrbuch
Language
All
English
1
Author
All
Kotler, Philip
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->