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~person:"Kotler, Philip"
~subject:"Betriebswirtschaftslehre"
~subject:"Soziomarketing"
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Betriebswirtschaftslehre
Soziomarketing
Marketingmanagement
117
Marketing
113
Marketing management
87
Marketing theory
33
Marketingtheorie
33
Strategisches Management
27
Theorie
26
Theory
26
USA
19
United States
18
Strategic management
16
Management
14
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit-Organisation
10
Brand management
7
Kundenmanagement
7
Markenführung
7
Markenpolitik
7
Nonprofit organization
7
Business economics
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Selling
5
Verkauf
5
Globalisierung
4
Internationales Marketing
4
Marktforschung
4
Nonprofit marketing
4
Nonprofit-Bereich
4
Nonprofit-Marketing
4
Online-Marketing
4
Organisatorischer Wandel
4
Organizational change
4
Social marketing
4
Absatz
3
Business-to-Business-Marketing
3
Digitalisierung
3
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6
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6
Glossar enthalten
2
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2
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1
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1
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English
8
German
4
Author
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Kotler, Philip
Brigham, Eugene F.
20
Hopfenbeck, Waldemar
20
Griffin, Ricky W.
17
Küpper, Hans-Ulrich
17
Corsten, Hans
15
Pepels, Werner
15
Bruhn, Manfred
12
Kirsch, Werner
12
Pearce, John A.
11
Spremann, Klaus
11
Thommen, Jean-Paul
11
Albach, Horst
10
Schmid, Stefan
10
Ebert, Ronald J.
9
Fries, Hans-Peter
9
Gantenbein, Pascal
9
Picot, Arnold
9
Piontek, Jochem
9
Robinson, Richard B.
9
Barković, Dražen
8
Gaugler, Eduard
8
Hansen, Ursula
8
Hirschey, Mark
8
Koontz, Harold
8
Lawrence, Kenneth D.
8
Lingnau, Volker
8
McHugh, James M.
8
McHugh, Susan M.
8
Meffert, Heribert
8
Müller, Hans-Erich
8
Nickels, William G.
8
Pfriem, Reinhard
8
Taylor, Bernard W.
8
Weber, Jürgen
8
Anderson, David Ray
7
Baumgarth, Carsten
7
Baye, Michael R.
7
Becker, Wolfgang
7
Freimann, Jürgen
7
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Prentice Hall marketing
1
wi - Wirtschaft / Marketing
1
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
2
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1
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
3
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
4
A framework for marketing
management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
5
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
6
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
7
Marketing-
Management
: Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2001
-
10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001544311
Saved in:
8
Standort-Marketing : wie Städte, Regionen und Länder gezielt Investitionen, Industrien und Tourismus anziehen
Kotler, Philip
-
1994
Touristen attraktiv zu machen. Die im Social Marketing (vgl. P. Kotler: ID 9/91) und im Non-Profit-
Management
versierten Autoren …
Persistent link: https://www.econbiz.de/10000412320
Saved in:
9
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10004108243
Saved in:
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