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~person:"Kotler, Philip"
~subject:"Konsumentenverhalten"
~type_genre:"Lehrbuch"
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Konsumentenverhalten
Marketing
54
Marketingmanagement
51
Marketing management
43
Marketing theory
24
Marketingtheorie
24
Theorie
23
Theory
23
USA
13
United States
13
Beziehungsmarketing
7
Relationship marketing
7
Betriebswirtschaftslehre
5
Business economics
5
Management
4
Marktforschung
3
Selling
3
Strategisches Management
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Verkauf
3
Absatz
2
Absatzplanung
2
Controlling
2
Gastgewerbe
2
Hospitality industry
2
Management control
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Strategic management
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Tourism
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Tourismus
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Absatzheorie
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Absatzorganisation
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Absatztechnik
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Betriebskontrolle
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Betriebswirtschaftliche Entscheidungen
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Business ethics
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China
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Competitive advantage
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Consumer behaviour
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Deutschland
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Dienstleistungsmanagement
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Europa
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Kotler, Philip
Hawkins, Del I.
7
Foscht, Thomas
6
Swoboda, Bernhard
6
Mothersbaugh, David L.
5
Best, Roger J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Balderjahn, Ingo
2
Baumgarth, Carsten
2
Coney, Kenneth A.
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Ferrell, Odies C.
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Kumar, V.
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Michelis, Daniel
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Mothersbaugh, Linda L.
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Pride, William M.
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Sabel, Hermann
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Schramm-Klein, Hanna
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Tropp, Jörg
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Unger, Fritz
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Weiser, Christoph
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Armstrong, Gary
1
Blem, Norman
1
Canhoto, Ana Isabel Domingos
1
Castleberry, Stephen Bryon
1
Dittrich, Regina
1
Durante, Nadia-Vittoria
1
East, Robert
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Esch, Franz-Rudolf
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Frank, Robert H.
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Fröhlich, Elisabeth
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Gabrys, Enrico
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Kardes, Frank R.
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Kleiser, Susan Bardi
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ECONIS (ZBW)
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Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
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