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~person:"Kotler, Philip"
~subject:"Market research"
~type_genre:"Lehrbuch"
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Kotler, Philip
Kuß, Alfred
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McDaniel, Carl D.
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The Prentice-Hall series in marketing
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ECONIS (ZBW)
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Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
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