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~person:"Kotler, Philip"
~subject:"Marketingmanagement"
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Marketingmanagement
Marketing
113
Marketing management
87
Marketing theory
33
Marketingtheorie
33
Strategisches Management
27
Theorie
26
Theory
26
USA
19
United States
18
Strategic management
16
Management
14
Beziehungsmarketing
11
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11
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10
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7
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7
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7
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7
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7
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7
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5
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5
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Online-Marketing
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4
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3
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English
85
German
30
Hungarian
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Kotler, Philip
Bruhn, Manfred
91
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
50
Keller, Kevin Lane
43
Sheth, Jagdish N.
41
Kumar, V.
38
Tomczak, Torsten
38
Kirchgeorg, Manfred
37
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
29
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Peter, Jerome Paul
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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4
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1
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1
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6
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4
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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2
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2
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2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Legends in marketing
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Marketing : a Marketing Centrum OPK Kft. folyóirata
1
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1
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1
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1
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1
Review of marketing research
1
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1
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ECONIS (ZBW)
97
USB Cologne (EcoSocSci)
20
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61
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
62
A framework for marketing
management
Kotler, Philip
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004713992
Saved in:
63
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
64
A framework for marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003229272
Saved in:
65
Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
66
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10004831147
Saved in:
67
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
68
Marketing-
Management
: Analyse, Planung und Verwirklichung
Kotler, Philip
;
Bliemel, Friedhelm
-
2006
-
10., überarb. und aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10003203935
Saved in:
69
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001792149
Saved in:
70
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
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