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~person:"Kotler, Philip"
~subject:"Strategic management"
~type_genre:"Lehrbuch"
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Kotler, Philip
Thompson, Arthur A.
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Gamble, John E.
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Becker, Wolfgang
15
Angwin, Duncan
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Grant, Robert M.
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Hunger, J. David
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Wheelen, Thomas L.
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David, Fred R.
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Dess, Gregory G.
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Johnson, Gerry
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Pearce, John A.
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Scholes, Kevan
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Strickland, Alonzo J.
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Whittington, Richard
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Bea, Franz Xaver
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Eisner, Alan B.
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Haas, Jürgen
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Hungenberg, Harald
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Lumpkin, G. T.
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Robinson, Richard B.
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Hitt, Michael A.
9
Hoskisson, Robert E.
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Ireland, R. Duane
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Lasch, Rainer
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Zentes, Joachim
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Barney, Jay B.
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Morschett, Dirk
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Peteraf, Margaret A.
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Schramm-Klein, Hanna
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Baye, Michael R.
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Regnér, Patrick
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Ulrich, Patrick
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Wirtz, Bernd W.
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Al-Laham, Andreas
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Hesterly, William S.
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Miller, Adan
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Welge, Martin K.
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Becker, Fred G.
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Collinson, Simon
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Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
; …
-
2017
-
Seventh edition, global edition
Persistent link: https://www.econbiz.de/10011596262
Saved in:
2
Marketing for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2014
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009728236
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