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~person:"Kotler, Philip"
~subject:"Strategisches Management"
~type:"article"
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Strategisches Management
Marketing management
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A general theory of marketing
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Kotler, Philip
Henry, Craig
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Teece, David J.
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Buckley, Peter J.
38
Hitt, Michael A.
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Verbeke, Alain
37
Kraus, Sascha
33
Rugman, Alan M.
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Müller-Stewens, Günter
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Foss, Nicolai J.
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O'Regan, Nicholas
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Whittington, Richard
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Parnell, John A.
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Vrontis, Demetris
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Eisenhardt, Kathleen M.
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Birkinshaw, Julian
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Elbanna, Said
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Ghobadian, Abby
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Jarzabkowski, Paula
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Kohtamäki, Marko
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Horváth, Péter
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Köseoglu, Mehmet Ali
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Smith, Alan D.
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Wright, Patrick M.
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Hinterhuber, Hans H.
18
Ireland, R. Duane
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Porter, Michael E.
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Budhwar, Pawan S.
17
Miller, Danny
17
Seidl, David
17
Vaara, Eero
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Barney, Jay B.
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Hoskisson, Robert E.
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Lechner, Christoph
16
Mintzberg, Henry
16
Peng, Mike W.
16
Knyphausen-Aufseß, Dodo zu
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Langley, Ann
15
Tarba, Shlomo Yedidia
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Volberda, Henk W.
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Wright, Mike
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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ECONIS (ZBW)
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Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Sunrise ... sunset : challenging the myth of industrial …
,
(pp. 501-514)
.
1985
Persistent link: https://www.econbiz.de/10001933002
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