//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kotler, Philip"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
Marketingmanagement
117
Marketing
113
Marketing management
87
Marketing theory
33
Marketingtheorie
33
Theorie
26
Theory
26
USA
19
United States
18
Strategic management
16
Management
14
Beziehungsmarketing
11
Relationship marketing
11
Nonprofit-Organisation
10
Brand management
7
Kundenmanagement
7
Markenführung
7
Markenpolitik
7
Nonprofit organization
7
Soziomarketing
7
Betriebswirtschaftslehre
5
Business economics
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Selling
5
Verkauf
5
Globalisierung
4
Internationales Marketing
4
Marktforschung
4
Nonprofit marketing
4
Nonprofit-Bereich
4
Nonprofit-Marketing
4
Online-Marketing
4
Organisatorischer Wandel
4
Organizational change
4
Social marketing
4
Absatz
3
Business-to-Business-Marketing
3
Digitalisierung
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
26
Article
1
Type of publication (narrower categories)
All
Lehrbuch
3
Guidebook
2
Ratgeber
2
Textbook
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
26
German
1
Author
All
Kotler, Philip
Hitt, Michael A.
80
Rugman, Alan M.
70
Hinterhuber, Hans H.
59
Verbeke, Alain
58
Müller-Stewens, Günter
56
Foss, Nicolai J.
51
Whittington, Richard
50
Buckley, Peter J.
49
Teece, David J.
47
Becker, Wolfgang
45
Henry, Craig
45
Johnson, Gerry
41
Keuper, Frank
41
Hunger, J. David
40
Kraus, Sascha
40
Wheelen, Thomas L.
40
Andersen, Torben Juul
38
Bruhn, Manfred
38
Hoskisson, Robert E.
38
Horváth, Péter
37
Ireland, R. Duane
37
Barney, Jay B.
36
Burgelman, Robert A.
36
Matzler, Kurt
36
Porter, Michael E.
36
Proff, Heike
36
Grant, Robert M.
35
Mintzberg, Henry
35
Jarzabkowski, Paula
34
David, Fred R.
33
Homburg, Christian
32
Kaplan, Robert S.
32
Pearce, John A.
32
Thompson, Arthur A.
32
Sanchez, Ron
31
Simon, Hermann
31
Grünig, Rudolf
30
Seidl, David
30
Weber, Jürgen
30
Norton, David P.
29
more ...
less ...
Institution
All
Springer-Verlag GmbH
1
Published in...
All
SpringerLink / Bücher
2
Always learning
1
Quintessence Series
1
Quintessence series
1
Springer eBook Collection
1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
9
Showing
21
-
27
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
;
Shalowitz, Joel
;
Stevens, Robert J.
-
2008
-
1. ed., HB print.
Persistent link: https://www.econbiz.de/10004923664
Saved in:
22
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
-
1998
-
1. ed.
Persistent link: https://www.econbiz.de/10004376276
Saved in:
23
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10004301813
Saved in:
24
Marketing
management
and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
25
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10004108243
Saved in:
26
Strategies for high market-share companies
Bloom, Paul N.
;
Kotler, Philip
- In:
Sunrise ... sunset : challenging the myth of industrial …
,
(pp. 501-514)
.
1985
Persistent link: https://www.econbiz.de/10001933002
Saved in:
27
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10004582867
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->