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~person:"Kotler, Philip"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Kotler, Philip
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The development of marketing theory and its philosophical underpinnings
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Winning at innovation : the A-to-F model
Trías de Bes, Fernando
;
Kotler, Philip
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009315207
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Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
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