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~person:"Kotulla, Thomas"
~person:"Ottaviano, Gianmarco I. P."
~subject:"Strategic Fit"
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Kotulla, Thomas
Ottaviano, Gianmarco I. P.
Schmid, Stefan
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Marketing : ZFP ; journal of research and management
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International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
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