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~person:"Koukova, Nevena T."
~subject:"Preismanagement"
~subject:"Sales promotion"
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Koukova, Nevena T.
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Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
2
Marketing of digital products
Koukova, Nevena T.
-
2005
Persistent link: https://www.econbiz.de/10003952925
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