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~person:"Koukova, Nevena T."
~type_genre:"Aufsatz in Zeitschrift"
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Digital goods
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Brand image
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Bundling strategy
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Koukova, Nevena T.
Smith, Michael D.
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Telang, Rahul
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Journal of marketing research : JMR
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
2
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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